Continuing the Tradition: Kirby Crawford’s Journey of Passion and Growth in York, Nebraska

For Kirby Crawford, owner of Kirby’s School of Dance and Kirtsey’s Clothing & Gift Boutique, business isn’t just about profit—it’s about passion, community, and family legacy. Kirby’s journey began with deep roots in dance. “My mom owned a studio for 24 years, starting in 1979,” she recalls. Although she hadn’t planned to return to York after college, life brought her back, and she found herself following in her mother’s footsteps. Now entering its 19th season, Kirby’s School of Dance has grown from 40 students to over 270.

Building on a Family Legacy

The studio’s mission is clear: to continue the tradition her mother established, providing not only excellent dance education but also life lessons. “Her past students still come up to her, sharing how she was like a second mom,” Kirby says. This dedication has created a close-knit dance family where alumni return to teach, fostering a culture of mentorship and community.

From Dance to Retail: The Birth of Kirtsey’s Boutique

In 2013, Kirby and her mother expanded their vision by creating a retail space attached to the studio. Initially, it was a modest dance boutique, but they saw an opportunity during a Downtown York Revitalization meeting in 2017. “We kept hearing that York needed more women’s clothing options,” Kirby recalls. Inspired by the community’s needs, they transformed their gift shop into Kirtsey’s Clothing & Gift Boutique.

What began as a simple idea has blossomed into a beloved local business. “We thought we were just filling a need, but it’s grown beyond what we ever imagined,” Kirby shares. Today, the boutique offers carefully curated clothing and gifts, with Kirby and her team personally selecting items to ensure quality. “Our customer service sets us apart. Our staff knows our customers by name, creating a welcoming and personalized experience.”

A Partnership with Purpose: Midwest Bank’s Support

Throughout her entrepreneurial journey, Midwest Bank has been a vital partner. The relationship began through Chad Hammer, a dance parent who understood Kirby’s vision. When the studio outgrew its original space, Chad and the team at Midwest Bank provided essential guidance and support. “Chad was amazing—he helped me every step of the way,” Kirby says.

Midwest Bank’s personalized, small-town service has been a cornerstone of their partnership. “I can walk in and ask for Chad or Jordan, and I get immediate attention. The tellers know my name, and that family feel makes all the difference.” The bank’s support extended to the boutique’s expansion in 2024, helping Kirby navigate the complexities of growing her business.

Growth, Mentorship, and Looking Ahead

Both businesses continue to evolve. The dance studio emphasizes more than numbers—it’s about fostering a positive culture where students learn valuable life skills. “Seeing my mom’s former students now bringing their kids to the studio is incredible. It’s about carrying on that tradition.”

The boutique’s recent move into a larger space reflects their commitment to growth and service. “This new building allows us to better serve our customers, both in-store and online,” Kirby explains. Future goals include further enhancing customer experience and continuing to offer high-quality, handpicked products.

A Community-Centered Future

For Kirby, the heart of her success lies in the community and the dedicated staff who support her vision. “I love being my own boss, but I couldn’t do it without my team—they’re the lifeline of both businesses.” Mentoring her staff and helping them grow as leaders is one of the most rewarding aspects of her journey.

With a solid foundation in tradition, a strong partnership with Midwest Bank, and a clear vision for the future, Kirby Crawford’s story is one of resilience, innovation, and unwavering commitment to her community. As she looks ahead, her focus remains on nurturing the next generation and continuing to build a thriving, supportive environment for York and beyond.