Jordan Rathke from the York Branch and the owner of Lemony Split

“I Have an Idea for a New Business, Now What?”

Published February 5, 2025

Embarking on a new business venture is an exciting journey filled with potential and opportunity.

However, transforming your innovative idea into a successful enterprise requires careful planning and strategic action. Here’s a structured approach to guide you through the initial stages of launching your business.

Conduct Market Research

Begin by thoroughly researching your target market to understand the demand for your product or service. Identify your potential customers, analyze competitors, and assess market trends. This research will provide valuable insights into the viability of your business idea and help you refine your offerings to effectively meet market needs.

Develop a Comprehensive Business Plan

A well-crafted business plan serves as a roadmap for your business, outlining your objectives, strategies, target audience, financial projections, and operational plans. It is also essential when seeking funding from investors or financial institutions, as it demonstrates your commitment and preparedness.

Jason Love, market president in Norfolk helping a client at his desk with their new business idea.

Secure Financing

Determine the capital required to start and sustain your business until it becomes profitable. Explore various funding options, such as personal savings, loans, grants, or investments from venture capitalists. Community banks can be instrumental in providing small business loans and personalized financial advice tailored to your specific needs.

We have staff available across all of our branch locations to help you with a small business free consultation and provide you with helpful referral resources.

Choose a Business Structure

Select a legal structure that best suits your business model, such as sole proprietorship, partnership, LLC, or corporation. Each structure has different legal and tax implications, so it’s advisable to consult with a legal professional or accountant to make an informed decision.

Register Your Business

Officially register your business name and obtain the necessary licenses and permits required in your industry and location. For businesses in Nebraska, visit the State of Nebraska website for helpful resources and information. This step ensures your business operates legally and can help protect your brand identity.

Set Up Financial Management Systems

Implement robust financial management practices to monitor cash flow, manage expenses, and prepare for tax obligations. Our staff has experience and expertise in treasury management solutions that can help set you up for success. You can also consider utilizing accounting software or hiring a professional accountant to maintain accurate financial records.

Develop a Marketing Strategy

Create a marketing plan to promote your business and attract customers. Use various channels, such as social media, email marketing, and local advertising, to reach your target audience effectively.

Build a Support Network

Travis Gunderson, loan officer at Lincoln Pioneers branch helping a client at his desk.

Surround yourself with mentors, advisors, and peers who can provide guidance, support, and valuable connections. Engaging with local business networks and attending industry events can benefit your personal and professional growth.

Launching a new business is a multifaceted process that requires dedication, planning, and resilience. By following these steps and leveraging available resources, you can transform your business idea into a thriving enterprise. Remember, community banks are valuable partners in this journey, offering financial services and support tailored to small businesses.

For more personalized advice and financial solutions, contact our staff to set up a free consultation at a branch near you.

6 Steps to Start Your New Business

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